About.com - Sold to the New York Times

The New York Times announced today that it will purchase About.com for $410 million from publisher Primedia. The Times, whose newspapers include The New York Times and The Boston Globe, said it will expand About.com's content and visibility and use the site to market its products and those of its advertisers. I hope this will turn out to be good news for the Web site editors, and all of my other friends at About.com. I am thinking about you guys!

NY Times Explains About.com Purchase To Analysts

Associated Press Article by Seth Sutel